The Insiders' Guide
"LinkSwap" Program
Welcome
to The Insiders' Guide LinkSwap Program. Here's how it
works. Simply link to our site from yours and we will make it worth your
while. First, we will link back from our "Local
Links" page, located at the bottom of our index page at www.insiders.com/crystalcoast.
Next, we will give you a $100 discount on any future advertisement you run
with us, regardless of the product. This could be a print ad in the
next edition of The Insiders' Guide to North Carolina's Central
Coast and New Bern, a map ad on our "Inside NC's
Central Coast Map", or an ad space on this website.
Why should I link to The
Insiders' Guide?
Simple, a link to this site adds value to your site.
People are searching the internet for content. They have questions
and they are looking for answers. This site contains more
information about what to see and do in this area than any other site.
Unless you want to hire two skilled writers and an editor and give them
half a dozen years to develop similar content, you won't have as much
information as we do. Linking to us makes your site more
useful. If you are in the restaurant business or fishing business,
surely your clients also need hotels, attractions and shopping
information. If you are a hotel, it is in both your and your
clients' interest to get them information on great places to eat, play
golf and fish. We are all in this together.
If you will give me a
reciprocal link, why should I advertise on your web? Won't I be
covered?
You will still benefit from advertising. One thing we
have learned from our 6 years of experience with advertising on the
internet is that internet advertising works best when it is
targeted. If your business is a restaurant, guess what? Our
readers are going to be looking for you in the restaurant chapter.
Your link from Related Links will help, but it won't replace an effective
ad or banner in the appropriate chapter. The
Insiders' Guide is the area's most comprehensive, most visited website.
Nothing will replace a well placed ad presence.
I'm not sure I want any links from my site that lead
to my competitors. Do I still want to link to you?
The fact of the matter is that everybody has a search button at the
top of their browser. If someone wants to look further, they
will. It is generally easy for an internet user to find somebody in
your industry to do business with. It can be generally hard for any
specific business to be the one found. Make your site the best and
most useful it can be. Link to the appropriate local resources and
the people who use your site will be grateful, and hopefully, express that
gratitude with their dollars. There is nothing worse and more
irritating than a site that is not useful.
How do I go about placing a link to the Insiders'
Guide site from my site?
It's simple. Simply e-mail us at artwork@coastalnc.net
and include your web address and company name. We'll email you a specially
constructed sentence with links back to The Insiders' Guide site.
You may then post it on your own links page. Once we've confirmed that
you've posted our link on your site, we'll create a link back to you.
Will my link on your related links page have a
graphic?
Yes, if you are a paid internet advertiser.
What if I already advertise with you online and
already are linked back to you?
Wonderful, you are ahead of the game. Go ahead and send us an
e-mail and we'll put up your extra link right away.
What if I want to advertise, but still do not yet
want to add a link from my website to The Insiders' Guide?
Call us at 252-728-1860 or 800-955-1860, or e-mail us and we'll be
in touch.
What if I want to link to your site, but my business
or site is not located within your area. Will you still link back?
You bet. Just send us an e-mail with the address of the reciprocal
link at bythesea@coastalnc.net
and we'll link back to you.
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